Find Out What Your SLC Home Is Worth

Roland Critchfield is a Salt Lake County native who graduated from Cottonwood High School and has spent his entire life building deep roots in the communities he now serves as a REALTOR®.

Before real estate, Roland spent years in high-level corporate sales and negotiations — including a career with Wynn Oil Company and JASPER Engines & Transmissions, where he honed the skills that now give his clients a decisive edge at the negotiating table.

He founded Ovation Sales, a performance-based sales training company, and later launched Mystified Portable Water Misting Systems — ventures that reflect his entrepreneurial drive and commitment to delivering real results.

For 14 years, Roland was the voice of professional BMX racing as a nationally recognized announcer — a role that sharpened his ability to read a crowd, communicate under pressure, and build genuine connections with people from all walks of life.

Today, Roland brings that same energy, integrity, and local expertise to every real estate transaction. Whether you're buying your first home or selling a property you've loved for decades, Roland is the trusted advocate in your corner.